Healthcare Field Marketing Manager

VMware Carbon Black
Atlanta, GA | Full-Time | Mid-Level

Business Summary:

VMware is the leader in virtualization and cloud infrastructure solutions that enable our more than 350,000 enterprise and SMB customers to thrive in the Cloud Era/ A pioneer in the use of virtualization and automation technologies. Our team of 20,000+ people working in 50+ locations worldwide is committed to building a community where great people want to work long term by living our values of passion, innovation, execution, collaboration, active learning and giving back. If you are ready to accelerate, innovate and lead, join us as we challenge constraints and problem solve for tomorrow today. 
This role will sit in VMWare's Security Business Unit, VMWare Carbon Black; a leader in cloud-native endpoint protection dedicated to keeping the world safe from cyberattacks. The VMware Carbon Black Cloud consolidates endpoint protection and IT operations into an endpoint protection platform (EPP) that prevents advanced threats, provides actionable insight and enables businesses of all sizes to simplify operations.

Job Role and Responsibilities:  

Vmware Carbon Black seeks an experienced Field Marketing Manager who will be responsible for demonstrating the value of VMware Carbon Black solutions in the US Healthcare market through: Improved positioning and messaging, thought leadership, deep customer intimacy and targeted demand generation activities.

Required Skills:

  • Develop and implement target account strategy to support account-based selling.
  • Design and implement integrated marketing programs that generate inquiries, meetings, pipeline, and drive new customer acquisition and new business with existing customers.
  • Manage annual field marketing budgets of $1M+
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
  • Present to Field Sales teams on quarterly metrics, marketing initiatives and ROI.

Preferred Skills: 

  • 3+ years of experience in B2B field marketing roles or comparable experience
  • Must Have: Healthcare marketing experience
  • Must Have: Real-world experience using and Marketo
  • Experience with budget management
  • Bachelor's Degree preferred
  • Account-Based Marketing experience is a big plus!

VMware Company Overview:

At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

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