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An Interview With Sheryl George, Associate Beauty Editor at InStyle

Meet Sheryl George, Associate Beauty Editor at InStyle. And, before you ask—yes, her job description is everything you would imagine and more! She is constantly testing out new beauty products, meeting the geniuses behind them and sharing her breadth of knowledge and firsthand experience with InStyle’s 21 million readers. On top of that, Sheryl is currently in grad school working towards a Master’s degree in Media Management. To say that this creative is busy would be an understatement.

After working as an intern for InStyle, Sheryl kept in contact with her peers and was able to receive what she calls the “best Christmas present ever”—a full-time job offer to work as an InStyle Beauty Assistant. Now, as Associate Beauty Editor, Sheryl hopes that she can help represent women of all backgrounds, in addition to showing them just what goes into the making of a magazine (read: a lot of hard work).

One of the things that Sheryl loves about her job is that each day is constantly changing, but sometimes that also can make it hard to keep up. She always tries to fit in a bit of “me” time and is big on taking advantage of vacation days. However, as much as she does love to relax, Sheryl is focused on staying focused and keeping her eye on the prize—which, in this case, might just be your new favorite beauty buy.

Her Starting Point

Many people find the transition between college and “real life” a bit daunting. Can you tell us about your journey between the two? What was your first job post-college?

My first job post-graduation was an internship for InStyle! It can be hard to keep interning or freelancing after you graduate, but it’s important to stay connected to your industry and gain experience in your field. Creating connections and contacts can eventually help you land a permanent position. 

What was it about the Associate Beauty Editor role that sparked your interest? When did you feel like this was the right path for you?

I was a Journalism and Media Studies major in college and started interning while I was an undergrad. I knew after I graduated that I wanted to continue working in publishing. I started as a Beauty Assistant, was promoted to Assistant Editor and now serve as the Associate Beauty Editor. Some people may think Beauty Editors just play with lipstick all day, but there is a lot of hard work behind the glossy pages and pretty Instagram shots! The Beauty team at InStyle works hard to include a diverse array of women of all different ages and ethnicities—I hope anyone can pick up an issue and feel like she’s represented in our pages. For me, I love helping our readers feel more confident, even if that means simply helping her finding the right red lipstick.

What do you love most about working at InStyle? What is the company culture like?

I’m fortunate to work in an environment that values employee feedback. Even when I was an assistant, there were idea meetings held by Senior Editors in which I always felt heard. There is an abundant amount of talent here and there is always something new to learn!

Before you landed your gig at InStyle, you were working as a Beauty Assistant at Hearst. What made you decide to go after the change? What were some of the major differences you noticed after moving to InStyle?

I freelanced for a time while I was looking for a permanent job, but when I heard InStyle needed a Beauty Assistant, I applied immediately. Amy Synnott (former Beauty Director, now Executive Editor) called to offer me the job and I nearly screamed. This was right before the holidays, so it felt like the best Christmas present ever! I think my success goes back to creating good contacts from the very beginning during my time as an InStyle intern, so that the Beauty team already knew me. Since joining InStyle, our Editor Ariel Foxman has really continuously inspired me to create the best possible product for our reader. He often shares reader letters with the team so we can really understand who “she” is and what she wants.

Her Big Break

Although many people have heard the job title Associate Beauty Editor, only a few know exactly what the position entails. Could you give us a brief overview?

Every day as an Associate Beauty Editor at InStyle is different, which is what I love about this job! Most days contain a mix of beauty events to find out about new product launches along with plenty of writing and reporting. I’ve basically become a specialist in tracking down celebrity makeup artists and hairstylists!

How do you stay organized? What tools/resources do you utilize (ie. iPhone, apps, etc.)?

I’m attached to my iPhone, like most. I use my notes app and calendar to stay up-to-date and organized. I’m going to need a backup charger for my backup charger pretty soon!

Could you let us in on any stumbles you might have made in your high-profile position? How did you get through them?

Fortunately, I haven’t faced any major pitfalls yet—or so I think! I really can’t take full credit for my success, though. I’m lucky enough to have mentors who I’ve always been able to turn to for sound advice and guidance within InStyle.

If we had the chance to peek at your schedule, what would an average day look like?

Most days start with a press event or meeting a brand representative for breakfast. Beauty Editors often attend several events a day, so I’m usually running around the city hitting upcoming product launches. While I’m at the office, I’m interviewing sources for stories and writing articles. One of my favorite parts of the job is talking to knowledgeable experts and translating that to InStyle readers.

Her Perspective

How do you handle work/life balance?

Most professions today are increasingly atypical to the 9 to 5 format and it’s important to be flexible while also maintaining some “me” time. It’s important to take a breather so you won’t end up feeling burnt out.

Some great advice I was given is to always use your vacation days. I love to travel and I usually come back from my trips feeling inspired and even more motivated than before. I’m also incredibly lucky to have a supportive husband who pushes me to continue excelling in my career and will often have dinner (or takeout) ready when I get home at night. I’m especially grateful on the nights I’m working late! Oh, and I try to put the phone down when I’m with friends and family.

Translating passion into a career is tough. What advice would you give to women trying to figure this out?

Be persistent. I graduated with six internships under my belt, but it still took me a year and a half to land a full-time job after graduation. The process was hard and humbling, but it made me realize how much I wanted this career. It’s important to remember that no job is too small. There are days when it would be easier to give in to feeling overwhelmed or defeated, but stay focused on your goal.

How do you manage to stay creative, fresh and inspired in the digital age? How do you infuse your work with your own unique edge?

There are so many places to find inspiration these days, especially with the explosion of social media. Everyone can be a content creator and even non-beauty-related posts can spark an idea or angle for a story.

And finally, what do you wake up looking forward to? What’s next for your career?

It’s an exciting time for magazines because it’s no longer just about the print publication, but rather a brand with a 360-degree approach. I’m looking forward to expanding my talents and promoting InStyle on different platforms, partnerships and connecting with our readers in even more ways.


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