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Creating Content That Empowers Audiences with CNBC's Digital VP and Managing Editor

Jenna Goudreau is a vice president and managing editor of CNBC Digital—which houses Make It, a site dedicated to helping people "get smarter about how they earn, save and spend their money." Goudreau has a long history of creating content that empowers audiences as a past editor at both Business Insider and Entrepreneur.com, as well as being the co-author of "Find and Keep Your Dream job". Not only is she the ultimate content creator, but she is a powerhouse team-builder as well. After hearing about how she has taken the Make It team from zero employees to 35 in the last three years, we had to know more. We sat down with her to talk about everything from her morning routine to what she loves to ask Alexa.


On Her Morning Routine

My iPhone alarm typically goes off at 6:30 a.m. I usually hit snooze, roll over, and lay in bed for another glorious nine minutes. Then I stumble to the bathroom, pop in my contacts, check out CNBC Make It’s site analytics from the day before and scan for any important messages before jumping in the shower. I watch the “Today” show on Hulu every morning while drinking coffee and getting ready. I like to use a Kiehl’s moisturizer with SPF 20 and MAC makeup products (the mineralized highlighter does wonders). I also recently discovered Philip Kingsley’s amazing hair products, and use a weatherproof styling froth to protect my hair from blow drying and straightening and a smoothing cream for shine.

I always eat breakfast. Most days I have two hard-boiled eggs or a smoothie with frozen bananas, blueberries, natural peanut butter, cocoa powder, and almond-coconut milk. On Fridays, I usually get a bagel and cream cheese from the NBC café. I also pack a lot of snacks—nuts, apples, string cheese—because I like to eat every few hours to keep my energy high.

I get a lot of work done on my commute, which is a 30-minute subway ride into midtown Manhattan’s Rockefeller Center. I look at my calendar and our editorial calendar, see which stories are already popping on Parse.ly, answer any timely emails, and skim several newsletters, including The New York Times’ Morning Briefing, Axios AM, Digiday Daily, and Fortune’s Broadsheet. After I grab a second cup of coffee from the café, I’m ready for the day.


On The Job

My favorite part of my job is creating new things, whether it’s a new website, editorial series, team or audience. I’ve been lucky to have been able to do that throughout my career, and it’s always exciting to dig into a new project and think creatively and strategically about what we can accomplish and how. My least favorite part of the job is definitely email overload! Even after I set up nearly 100 email rules to file and filter them out, I still get hundreds a day.

I’ve been building CNBC Make It from zero to a 35-person team over the last three years, and am now recruiting a team for personal finance website Grow, a new content partnership between fintech app Acorns and CNBC. So something surprising about my job is that I do a lot of hiring. I probably spend about 40% of my time vetting resumes, interviewing candidates, and having coffee with prospective recruits. I like to personally interview every serious contender for the team, whether the role is production assistant or senior editor, and I find that the most revealing interview question is often the simplest: asking them to walk me through a successful project and explain their thinking, actions, and results. 

What are your must-have apps on your phone?  

Slack, Parse.ly, Spotify, Apple News, Uber, Hulu, Acorns (after our recent partnership) and CNBC, of course.

What's your favorite thing to do on a Friday night?

If it’s still light out, I’ll go for a run in Astoria Park, and then my husband and I usually order dinner in. Afterwards, we’ll curl up on the couch with our cat, Bubbles, and watch a movie. If I’m lucky, I can get through the whole thing without falling asleep before 11pm.

Jenna Goudreau, CNBC Digital- Her Starting Point

What woman would you want to have dinner with, living or dead?

Oprah Winfrey, the ultimate boss lady.

What's the best piece of advice you've ever been given? 

Besides the classics — follow the Golden Rule (via the great Tom Post), enthusiasm is contagious (Kate White), and keep on keepin’ on (my dad) — the best advice I’ve gotten has been philosophical in nature. I read the book “The Tao of Pooh” by Benjamin Hoff in college and then reread it, as well as “The Te of Piglet” and source material from the “Tao Te Ching,” about 10 years later. There are tons of insights you can glean from it, but most impactful to me was the idea of understanding what’s in your control and letting go of what’s not. When you’re able to clearly see the world around you for what it is, to appreciate your unique position in it, and let go of ego and the desire to control the uncontrollable, it’s much easier to find your way and enjoy the journey.

What's your favorite place to eat in New York?

After years of living in Astoria, Queens, I'm crazy about local Greek seafood institution Taverna Kyclades, which has the best whole fish and lemon potatoes in the city.

Jenna Goudreau, CNBC Digital- Her Big Break

What is your favorite question to ask 'Alexa'?

Play Jeopardy!

What's a ritual you have to psych yourself up before a big event or meeting?

It’s less about psyching myself up than making sure not to psych myself out with nervousness and worries of what could go wrong. For me, that’s mostly about making sure I’m prepared, that I’ve thought through various scenarios and backup plans, and gotten a good night’s sleep.


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