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This Designer Built a Successful Business, Then Quit to Work for Chevy

Try to visualize what it's like to work at a large automobile company. Maybe you think of an engineer or a salesman in a showroom. Maybe it's something else. But we'd be willing to bet you didn't think of a textile designer. 

Mara Kapsis is here to prove that working in the auto industry (in her case for Chevrolet) can look dramatically different for everyone. After scoring a dream job at GM while still in school, Mara faltered. Some self-reflection led her to decide to quit—she wanted to start her own business. Working for yourself. The dream, right? But after time away, Mara realized she missed the experience of working on a team—and at GM. Now at Chevy, she's the woman behind cars you see on the road every day. Not a bad gig for a creative. Here's Mara:  

"As a kid, I wanted to be a lawyer, but I think that was just because I really loved the TV show Ally McBeal, that’s really what it was about. (Laughs.) But more in line with what I do now, my grandmothers and my mom were always doing different crafts particularly related to textiles.

Both my grandmas sewed and did a bunch of embroidery and natural dying and all sorts of things like that. And my mom sewed a lot of our clothes. My mother’s mom lived in a town a little way away so we’d see her maybe twice a year and each holiday she would sit with us and teach us different skills—one of them was cross stitch, particularly. And then my mom taught me how to knit and crochet. So it was something that we were around all the time as children.  I think subconsciously I was always absorbing that, and it was a very natural transition into doing that as a career.

On Turning Craft into Career—And Then a Business

I got a Bachelor of Arts in textile design in Melbourne, Australia. During my studies, I was actually accepted into a twelve-month internship with GM in Australia and then was lucky enough to be kept on as a designer while I finished my degree. I was there for four years in total.

After four years, though, I needed to work out exactly what I wanted to do. Having gone straight from school into work, I didn’t have the time to stop and pause, and that was something I felt like I needed. 

So I left [GM] and started a small business doing screen-printed homewares. My mom actually helped me with that business. I would do the printing, and she would help me sew up the cushions and table linens, so that was a lovely flashback to my childhood. 

At that time as well, a girl I’d met at GM had left to start her own floral design business. I helped her during that period doing floral design too, and then the third element was doing freelance graphic design. So it was kind of all connected—we'd do florals for weddings and then I'd do wedding invitations and so forth.

On Working for Yourself, Then Giving It Up 

The thing is, I really missed being part of a bigger team. Having a small business where it was just me, it could be very isolating. I mean, there were lots of events and design markets and I was trying to be involved, but it was just harder to crack into a community. So I missed being around a team and learning from them. I think there’s something to be said for being around people who are at the top of their game, and that’s something I'm really lucky to be a part of at GM.

I think I needed to leave to reset my focus and my goals. I think if you understand your goals, then you’ll know what comes next. That's maybe the biggest takeaway I got [from that period]—that you can always go back (or something like that). Even if you take that leap, nothing is permanent. You can always change your mind. And if it doesn’t work out, it’s OK. You still needed to do that.

I think often when people leave [to work for themselves] and it doesn’t work, they feel like they failed. That’s something I went through personally. When it wasn’t quite what I wanted to get out of it, I had a small sense of failure. I think that’s dangerous. What I had to look back and reflect on the fact that I needed to do that to learn and to be the designer that I am today. It turned into what it needed to. I don’t regret it for a minute. Not at all.

On Being a Creative in a Not-Quite Creative Industry (Hint: It's More Creative Than You Think) 

There’s a technical side for sure [to my work], but there’s definitely a hands-on element as well where we interact with the materials.

So in a day, we move between working on a computer developing patterns or decoration or fabrics and then we work with the interior and exterior designers trying to translate their vision for vehicles and applying different materials to those. But then we get really hands-on with the textiles and all sorts of textures and finishes that go into vehicles. So we may be mocking up samples or exploring and researching new materials—it’s really quite diverse and it does range from working on the technical side (where we’re understanding the capability of certain materials) but then also understanding the aesthetic side of it.

On Thinking Big (And Small) 

In automotive, we are working far out—it’s over three years before the products we’re working on will be on the road—so we do a lot of trend forecasting, go to different events, and look at a lot of online publications. These days information is so easily accessible. We even do a lot of research on platforms like Instagram. And we look at our customers and how they’re using their vehicles and what their lifestyles are like—that’s definitely a big source of inspiration.

Chevy recently launched the all new Equinox and that’s a beautiful vehicle. We’re really proud of the way we were able to stay true to the strategy we developed all that time ago and to really get all of those things into the vehicle for our customers. I think one of the major triumphs for me is to be able to deliver products to our customers that really fit into their lifestyles and enhance them. That's when you've gotten it right."  

Photos provided by Chevy.

We know no day’s typical, but we’d love to hear an example—even if you want to just use today. Break it down for us, from lights on to lights out. 

6:30am: The second alarm goes off to finally encourage me to get out of bed. I'll check the news and scroll through Instagram from the comfort of my pillows, then glance at my work calendar and emails so I can gauge the day ahead.

8:00am: Arrive at the GM Design Center greeted by the magic of the Saarinen architecture of the campus with its elegant dome and beautifully colored glazed bricks. Through the turnstile and head straight for the coffee shop for a necessary latte.

8:10am: At my desk, it’s back to my emails and to-do list with a thoughtful check in from my manager, who is always great at workshopping ideas even first thing in the morning!

9am: Walk to the design prototyping workshops through a bustling hallway with lots of friendly faces to say hello to. One of my favorite places in Design Center, the workshops are filled with highly skilled professionals who help the designer bring their ideas to life. From small sew samples to prove out an idea to trimming up a seat cover or mocking up an interior environment to assess color proportion, amongst other things, visualizing our ideas in an essential and exciting part of the process.

10am: Meeting with a fabric supplier. I had provided a design brief a few weeks earlier and they are bringing in fabric samples in response. At Chevrolet, our design briefs are the result of extensive trend research that span trends in fashion and furniture, as well as exploration into the lifestyles of our customer. We try to understand their needs and how they use their vehicle so we can design for exactly that! Remembering the day we saw the denim inspired fabric for the 2018 Equinox, we knew right then it was the perfect material for an Equinox customer. Those are the most exciting meetings, when all of the inspiration comes together in the perfect design.

11am: Back to my desk to filter through the samples and start to connect the dots with the other materials and finishes in the interior.

Noon: Lunch time and it’s chicken fattoush salad and the most delicious fresh bread from Oasis, just across the street. A 2018 Equinox drives by, making me smile.

1pm: Seeing the Equinox reminds me to drop in to see the exterior color design team and check out what exciting new colors they have been developing. The studio is the most colorful area of the building and always a wonderful place to explore and brainstorm with the group.

1:15pm: A meeting-free afternoon means time to delve into some design work. I have a new sketch from the interior design team so it’s headphones on and Photoshop open, visualizing ideas of how to apply color, pattern, and finish to the environment. Getting lost in combinations of materials is like putting together a giant puzzle, then shuffling all of the pieces and starting again to find a new place for this or that.

4pm: A final check of emails and re-writing of the to-do list as the day wraps up.

5pm: Leaving for the day with the big question of what’s for dinner on my mind!

7pm: A mixture of news, Instagram, and Game of Thrones (late to the party!) follows, then off to bed before it all starts again tomorrow.

First ever job?  

I worked with my twin sister making coffee and serving customers at a cake shop in our local shopping center…this is where my love for coffee was born! (The love of cake was already well established.)

The single piece of advice you’d give your younger self if you could? 

Trust that you are where you need to be—opportunities and lessons don’t always look as you expect them to.

How do you know when it's time to quit something? 

Notable and simply amazing textile designer Ruth Adler-Schnee said to our team recently [that] a design "sings" when it’s finished—that’s when you know it’s time to stop.

Least favorite part of your job?

Letting go of design elements you fall in love with.

Biggest professional pet peeve? 

When communication breaks down.

The woman (or women) you idolize? 

I’m lucky to be in a world filled with amazing women! I do idolize Elizabeth Gilbert for her openness and honesty that nurtures and inspires the creativity of others.

An Interview with Mara Kapsis, a Creative Designer at Chevrolet- Her Starting Point

Your favorite designers? 

Louise Olsen and Stephen Ormandy of Dinosaur Designs for the most gorgeous resin jewelry and homewares. Scholten & Baijings for their thoughtful aesthetic and perfect use of materials and pattern. Hella Jongerius for such inspiring work with color.

Favorite corner of the internet? 

Pinterest—in color and trim, we “image mine” for everything from color inspiration to ways to visualize our customer and their lifestyle. For the black denim inspired fabric on the 2018 Chevrolet Equinox the team used Pinterest to gather many visual examples of this material and explore variation in color and texture.

Three of your favorite apps? 

Instagram for an abundance of visual inspiration. myChevrolet—starting my car remotely and getting that heater going is essential for Detroit winters! And AstrologyZone because we should all know when Mercury is in retrograde. 

Habit you just can’t break? 

Collecting fabric remnants! I got this from my Mom, I can’t leave a fabric store without saving something beautiful from the bargain corner.

An Interview with Mara Kapsis, a Creative Designer at Chevrolet- Her Big Break

Go-to brunch order? 

A latte, poached eggs on toast...and a side of bacon!

Dream vacation? 

Getting lost in the great outdoors on a hiking trip that finishes with laying on a sunny beach.

What do you hope to accomplish in the next five years? 

Continue to explore innovations in color and trim for Chevrolet. There are always new and exciting technologies to discover and I hope to keep uncovering these as a means of enhancing the experience of the vehicle for our customers.


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