Page Turner: Leave Your Mark

Page Turner: Leave Your Mark

NO MATTER WHERE YOU ARE IN YOUR CAREER, ALIZA LICHT'S PROFESSIONAL STORY AND ADVICE WILL RESONATE. 

This is the thought that ran through my head, repeatedly, when I finished Aliza Licht’s book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. This book needs to be added to the required reading lists in our high schools and colleges.

Reminiscing on her own experiences and journey, the Senior Vice President of Global Communications of Donna Karan International, offers advice and insider tips on topics that range from “Writing a Killer Cover Letter” to “Being a Likeable Leader.”

Originally intending to enter the medical field, Licht poignantly describes having to break the “I no longer want to be a doctor” news to her parents, as well as the moment she decided what area she did want to head towards. “I suddenly flashed back to my magazine-wallpapered room,” she writes, “and it all became crystal clear…Fashion was the answer.” There was only one problem: she had absolutely no experience in the fashion industry.

Very early in the book, at the beginning of Chapter Two, it becomes extremely clear: she not only knows what she is talking about, but unlike so many others, she’s actually been there. Aliza Licht can write this book and expel this advice because she learned it through all of her own hard work.

It becomes extremely clear: she not only knows what she is talking about, but unlike so many others, she’s actually been there. 

Taking the reader with her as she describes the hustle it took not only to get her foot in the door, but also to ascend to her current position, Licht effortlessly offers details and insights on how anyone else could accomplish this, too! {Click to Tweet}

A few of the tools in Licht’s arsenal include:

Related: Female Leadership: Take the Time to Teach

SELFIES 

“Used for reflection” and to “consider whether you’re even in the right hemisphere – geographically and/or metaphorically – for what you want to do,” selfies are a tool the reader can use to figure out what they want.

Unlike photos of one’s own face, the “Selfies” Aliza is referring to each contain a list of questions that are designed to assist in gauging if you are anywhere near where you want to (or should) be.

“Selfies”...a list of questions that are designed to assist in gauging if you are anywhere near where you want to (or should) be.

Examples include: “How Do You Know If You’re on the Right Path?” “Can You Master the Interview?” “Are You Really Ready for a Promotion?” and “Do You Know How to Lead a Team?”

MUST DO

People can offer you advice on how to do things, but this is different. Aliza Licht gives you a list of how to make sure you are doing the things that you’re supposed to, to get to wherever it is that you want to be.

She covers everything from getting much-needed experience to dealing with different types of co-workers, and she does it while giving you all of the criteria that you should use, should you ever encounter any of them.

 Examples include: Write a Killer Resume,” “Negotiate Your Salary,” “Know the Players,” “Proper Email Etiquette,” and “Be Socially Savvy.”

Related: Making Moves at Work

INSIDER TIPS

I can see no other reason for Licht to have added these, other than the fact that she absolutely, 100%, wants everyone to have all of the information they need to succeed, at their fingertips.

These “tips” are a predominant component of this book. They are in bold print throughout its pages, and can be found, consistently and constantly. Some of my favorites were:

  • “If you have no one to show you the ropes, you have to build a ladder.”
  • “Keep your resume real, otherwise people will see right through you.”
  • “You should never dumb yourself down to land a job.”
  • “Real leaders are never afraid of the people who walk behind them. Real leaders are too busy looking ahead to the future to care.
Real leaders are never afraid of the people who walk behind them. Real leaders are too busy looking ahead to the future to care.

Many who now know her as DKNY PR Girl (or @DKNY) on Twitter, may have been shocked to find out that the woman behind the legend was a Public Relations Executive, who was married with two children. That Twitter handle created such a phenomenon, back before a lot of companies or brands embraced social media, that it was a bit hard to believe that it was not a broke, twenty-something girl, just trying to make it in New York.

But, as you read through Licht recounting that time in her career, you not only understand it, but you feel for her. {Click to Tweet} Why couldn’t it be her? She is the one that created the persona that we all gravitated towards, while trying to balance her actual life.

This book has something for everyone in it. Whether you’re a college student that still needs to find an internship, you’re just starting out in your career, or you’re in a career but are looking to make a change, this book has something you can employ, as you search for whatever it is that you would like to be doing.

This book has something you can employ, as you search for whatever it is that you would like to be doing.

This book has such an extensive collection of information that it should have a course in college built around it, and Aliza Licht should be the teacher.

Needless to say, I highly recommend it.

Related: On My Own Two Feet