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Episode 17: Reputation Management: How to Optimize Your Personal Brand For Success with Dorie Clark
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Team Member - Kate Westervelt

Kate Westervelt

Editorial Contributor
Kate Westervelt is the Founder and CEO of MOMBOX, a women’s wellness company on a mission to take better care of new moms during the postpartum recovery period. MOMBOX ships postpartum care kits, direct-to-consumer, filled with the healing aids new moms need, across the U.S. Prior to MOMBOX, Kate was the Director of Content Strategy for Purple Carrot where she was responsible for building the brand story and driving organic growth across social, email, and blog. Kate also led content strategy for Tom Brady’s TB12 Performance Meals under the Purple Carrot umbrella. Prior, Kate was the Managing Lifestyle Editor at Wayfair.com where she played a critical role in generating and executing on Wayfair’s digital content strategy. Before moving to Boston, Kate was a member of the award-winning communications team at the Financial Times in New York City and began her career in editorial at InStyle and Good Housekeeping.