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Ellen Bennett, Hedley & Bennett

Today’s Contessa isn’t one to mince words, which isn’t surprising considering verbosity takes time. Time is something that Ellen Bennett knows not to waste.

While most of us were ticking off days in the American education system trying to find our respective callings, Ellen was already living alone in Mexico City, attending culinary school, and taking various acting gigs that would land her a chance to become the next big Mexican soap star (read on for why she didn’t). And by the time most of us were settling in to full-time jobs, Ellen was both racking up long hours at one of America’s best restaurants and building her own company. She founded Hedley & Bennett with one hand-sewn apron and a simple concept: that the “bare bones” authenticity of a useful, yet beautiful object was a “damn good start” to building an American-made empire.  

Hedley & Bennett trades on its simplicity and the ways good, useful design can set you apart from the competition. And it’s that authentic approach that’s quickly made the brand a household name among aesthetes, chefs, and food obsessives alike. If you’ve stepped foot into a hip café or artisanal bar in any big city recently, the question isn’t whether the baristas and bartenders were decked in Bennett’s aprons, but what option they chose: denim or cotton?

What defines Hedley & Bennett much more than style though, are the brand's core values, which are at turns raw and radical but always real. Says Ellen: “People think they need millions of dollars to do things in the world, and that's bullshit. Hedley & Bennett is living proof of that. We had no money, and we figured it out regardless.”

For Ellen, success comes from embracing the hard moments in life—and outwitting them by working even harder. It’s about choosing the challenging routes, first and always. After all, from Mexico City to Los Angeles to wherever she lands next, she’s in it for the adventure.  

P.S. A couple of lucky CC readers are in for a treat: Hedley & Bennett sent along some aprons for us to give away, and they look good (specifically, they look kind of like this). [Update: contest closed]

 

Her Starting Point

Your career path is unquestionably unique. You started out by just moving to Mexico City by yourself. While there, you were a model, a translator, and a talk show host—all while studying at a culinary school. What did you learn from living and working on your own in an international city, especially at such a young age?

Living in another country alone is a huge endeavor and totally outside the norms of knowing how to do something. There's no guide book on it. I feel like it taught me a lot about being resourceful because there was no other way. When you're forced into a position where the only way out is to figure it out, you have to get creative. Either that or you sink.

Ultimately, you earned your degree in hospitality administration at CESSA Universidad. How did your studies prepare you for your career?

I have to say that I probably use about 2% of what I learned in school. Life was (and I think this goes for most people) my biggest education. It's your work ethic that helps you more than anything.

Working in one of the best restaurants in Los Angeles [Providence] taught me more about attention to detail than anything I've ever done. It was one of the best schools ever. It taught me to move quickly but to also think things through, to care about everything. The entire purpose of a restaurant is to make the customer feel great. If you just take that [philosophy] and apply it to any business, you change the game. You don't want to be the business that puts people on hold for two hours and then hangs up on them. You want to be the business that's real and tangible. It's all about making people feel something that's special.

Most people don’t know that you also went to acting school in Mexico, and that you were finding success in that field. How did you decide to walk away from acting to go into food (and later design)? What would you tell someone has different passions and is having trouble deciding which venture to focus on?

Right around the time I was finishing culinary school, I was acting to basically pay the bills (along with modeling, booth-babe shit, commercials, and who knows what else). I got an opportunity to do an audition for TV AZTECA, which is like NBC or ABC in the U.S. I did the audition and I got accepted. Out of nowhere, I was in a pool of talent that was being groomed to be the next set of big soap opera stars of Mexico. [The experience] was actually really amazing, and it wasn't just acting. We would do like fencing and crap loads of exercise classes and voice-over lessons, and I got rid of any semblance of an accent in my accent classes. I did that for 6 months, which was kind of like the inaugural period, and after that they said, "OK, so you've passed every test. You're in. The next step is committing to 10 years working exclusively with us.” 

I was 21 or 22 and they were pretty much saying "you're ours.” I looked at my life. I had just finished culinary school, and I was doing really well. It was totally and utterly a turning point in my life. I could either take the runway to a successful soap opera career in Mexico or take this little scrappy ass career as a cook and move back to LA to do something with it.

It was scary as hell, but I took the road less traveled—I decided to come back home and to make something out of myself from nothing. For me, it was the challenge. The other choice was so laid out for me, I just had to show up.

Living in Mexico made me grow the fuck up so I was able to come back as a new me. To see how I dealt with LA as the new Ellen was something I couldn't pass up, so I took the leap.

Tell us about the first few years after graduation. How did you transition from college to the professional world? 

There was no transition, honestly. From age 14, I handled my mother’s finances, did the grocery shopping, and cleaned the house while she worked. Not because I had to but because I felt responsible for helping my mom, who'd gotten divorced when I was 10. Starting early set my standards pretty high for what I wanted to do in life.

From there, I had a series of jobs in several industries. I started as a nanny for a family with five kids—talk about juggling. I was a personal chef for a bit while nannying, too. Next, I worked as a translator, which was intense to say the least. People are truly counting on you to do everything right, which required more than the normal responsibility a person my age typically had. After that I was a booth-maid, meaning I sold products at trade shows in a pretty outfit. Anything from bulletproof vehicles to canola oil. You had to learn how to market the product in the right way and get people to love you.

So that’s the school of life right there, and how I learned about business. It’s about human relationships, juggling your time, handling your finances, and learning from those experiences. It’s about not pouting and making the best out of it.

An Interview with Ellen Bennett, the Founder of Hedley & Bennett- Her Starting Point

Her Big Break

When did you first have the idea to start a business fashioning aprons, and how did you get started?

I was cooking at Providence and was tired of the miserable apron that I had to put on every day. I had enough know-how to believe I could make a better one so I told my chef that I'd make him an order of aprons before I even had a prototype. Then I ran around like crazy to find out how to do it and ultimately just made my first one. It was a yellow linen apron with wobbly straps that a friend had to help me sew, but it showed the bare bones belief that I had in a great apron, and it was a damn good start.

Taking an idea and turning it into the real thing is tough. What was it like transitioning from a few clients to a full-fledged business?

It was hard as hell and it's still hard. You have to learn that you can't do it all on your own. To really, truly grow a business, you have to have a team, and learning how to let go so your team can effectively execute [your plans] is unbelievably hard. You can't just throw someone in and hope they get it. They need some guidance from you.

Telling a boss that you’ll no longer be working with him or her can be difficult, especially when you’ve developed a strong professional relationship. What was it like telling people at Providence that you would be venturing out on your own to develop your own company? Do you have any advice for women considering whether it's time to walk away from their day jobs? 

My circumstances were unusual because I held onto my job at Providence for a year and half while simultaneously starting Hedley & Bennett. I didn't actually quit my day job until I could fully and confidently support myself 100%. Instead of cutting the ties all at once, I recommend you start by lowering the amount of work days [at your current company.] That way you still have some means of income while you also get your company going, and you don't add any extra stress to an already insane act like starting a business.

Did you have any prior interest or experience in fashion and design? How has working in restaurants enlightened or impacted your role as a designer?

I have zero background in fashion design, but I freaking love Home Depot. I’ve always loved building shit and making things and making something ugly into something better. When you look at Hedley & Bennett, I think that's where our functional side comes from. [Working in] food taught me a lot about creating things, too, and it gave me a cool platform to invent things on a whim. I think my life is a hybrid of cooking, designing, inventing, and making stuff better—and all the while hustling.

How do you want to continue to see your company grow and develop?

I want to have stores. I want to fully build the bridge between the culinary and lifestyle worlds. Actually, no. I don't want to build the bridge. I want to be the bridge. I love the idea of growing and growing and growing. Not for the sake of growing but because the growth gives you the capacity to do things. Like when you can say "I want to open a charity in the middle of Africa," and you can do it because Hedley & Bennett can support that. I want us to be able to do whatever we dream of doing. I also want to teach the people around me that they can do anything that they set their hearts out to do.

An Interview with Ellen Bennett, the Founder of Hedley & Bennett- Her Big Break

Her Perspective

You're nothing if not a multitasker. At different times, you’ve worked up to 80 hours a week doing multiple chef gigs, all while heading Hedley & Bennett. Was there ever a time when you just wanted to give up?

Totally. I think anybody who says they “never wanted to give up” is a freaking liar. Shit gets hard. The way I push through it is by reminding myself how lucky I am to be alive and healthy and to have eyeballs and arms and legs that work. Then I say "shut up and keep going," and I always get out of whatever rut I’m in. I've never had a problem that went away when I ignored it. You just have to suck it up, face it, and get through. The only things you can't escape are death and taxes.

You obviously have deep ties to Mexico. To what extent do you engage in business internationally? How important do you think it is in the business-world to possess language skills?

I think it's un-fucking-believably important to be able to speak another language. It makes people trust you because you speak their speak. Not only do I automatically have twice the audience, but I was able to go into Mexico and speak the language like the Mexican I am. I think Spanish is an unbelievably important language and that everyone should speak it. We're opening Hedley & Bennett Mexico, and the sky's really the limit. You want to get in the market that fits for you. Maybe not every market fits for us but the ones that do, you better believe we're going to be there. 

Beyond your time in living in Mexico, you've traveled to many countries in Europe, Asia, and South America. How did your travels impact you as a person? As a creative? As a business owner?

Being able to see outside your block, outside your city, and outside your community opens your eyeballs and makes you dream even bigger. The more you've experienced and seen in the world, the more you can imagine from the world. I think it's huge for people to get out there. I [also] think people take traveling a little too seriously. It's not difficult and can be done on a budget. There are totally ways to make it happen. I think the biggest thing is committing yourself to a day and saying “That’s the day I'm going to go to Africa” and then doing it. Once you book that ticket, you start finding people you know. That's where the scrappy resourcefulness comes in. People think they need millions of dollars to do things in the world, and that's bullshit. Hedley & Bennett is living proof of that. We had no money, and we figured it out regardless.  

And finally, what do you wake up looking forward to? What’s next for your career?

Life, really. The whole damn thing. The adventure of it. What problem am I going to solve today? What person is going to fall out a window? How are we going to tackle today? It's a crazy wonderful thing.


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