Senior Email Specialist

Zillow
Seattle, WA | Full-Time | Entry-Level

About the team

Zillow’s marketing team lives and breathes our mission of evolving Zillow Group brand to be the place people love and trust for not just searching and finding but also buying, selling or renting a home - we will define and promote a journey that engages our consumers seamlessly, uniquely, and wholeheartedly. 

About the role

As a lifecycle marketing specialist for Zillow Home Loans (ZHL), you will be responsible for the day-to-day production and execution of consumer outbound communications, including email, sms and push. You will collaborate with cross-functional teams across marketing, product and creative to guide the development of emails. This role will serve as a subject matter expert in our email platform tool to ensure that we are using the complete set of functionality to drive engagement and revenue among our existing customer base. This role requires a person who has hands-on experience in email operations and deep understanding of the tools and technology that powers outbound marketing communications. You are instrumental in putting customers at the center of everything we do, in order to truly help them find and close on a home they love. You will establish the way we successfully build, troubleshoot, personalize, deploy, test, report and analyze communications. You’ll be at the forefront of pushing our personalization capabilities to new heights through our marketing automation platform

You’ll join a customer-centric marketing team, working to build ZHL as the trusted partner for your next home purchase. 

Responsibilities include:

  • Own production of our ZHL outbound communications. This includes the setup, scheduling and deployment of our Borrower, Agent and Loan Officer programs for ZHL as well as the reporting and post-mortems with the working team.
  • Be the platform authority for our marketing automation platform. Deeply understand its capabilities and how to get things done on the platform. Be the go-to resource for internal partners to help drive usage of the platform for new testing, new programming, and new ways to personalize the ZHL experience through our notifications.
  • Troubleshoot and QA issues as needed with new and existing programs. Know your partners internally if you need additional technical help from Engineering, Decision Science, or Consumer Analytics.
  • Drive the implementation of deeper personalization into all notification templates.
  • Support testing & optimization of outbound communications and share takeaways to the broader organization.
  • Own cross-channel by-program/campaign reporting and partners closely with Consumer Analytics to continue to develop our 360 view of the customer to inform future revs of our lifecycle strategy.
  • Drive monthly to quarterly audits of data flow, tracking, & delivery.
  • Work closely with Engineering and Design to submit and run new requests for work or tickets in process.
  • Ensure tracking and QA are in place pre-deployment. Partners with Engineering & Analytics.

Who you are

  • You have prior experience in marketing campaign automation, campaign management, consumer analytics, and/or performance marketing. Knowledge of Salesforce Marketing Cloud and Iterable are a plus.
  • Someone who loves execution, documentation and numbers.
  • Undeniably results driven and analytical in nature, you are passionate about testing and monitoring results over time. You are constantly hunting for new opportunity to do better for our users.
  • You crave the experience to develop campaigns across email, push, in-app, in-browser, and SMS to keep users engaged, re-engaged and an active part of the database.
  • You can chart your own course and bring new thinking and energy to build innovative processes and ways of working.
  • Excited to learn outbound marketing methodologies, multi-channel marketing and building integrated marketing programs to promote movement and retention throughout a user’s lifecycle.
  • A cross functional collaborator, you thrive in building relationships with engineers, product managers, and analysts as well as creative teams, and content creators
  • You are a phenomenal communicator, tenacious problem solver, and creative thinker who also sweats the details.

Get to know us

Zillow Group houses the largest portfolio of real estate brands on mobile and the web. We are on a mission to rewire the real estate transaction and are building transformational tools and services that make it easier for everyone to find and get into a home they love. We are working to create an on-demand real estate transaction experience for every stage of the home lifecycle -- for buyers, sellers, renters and borrowers - and we're well on our way. No matter what job you're in, you will play a critical role in making this vision a reality for millions of people.