Marketing Copywriter

Thrive Market
Remote | Full-Time | Mid-Level

About Thrive

Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our 600,000 members find better products, support better brands, and build a better world in the process.

The Marketing Copywriter will be responsible for writing copy for executions and channels including email, packaging, display, print, paid social, and B2B. You’ll play a key role in brainstorming, developing, and executing concepts that range from direct response to brand awareness campaigns. In this role, you’ll work closely with other writers, designers, and video editors, as well as key stakeholders across the lifecycle, acquisition, and partnership marketing teams.

The ideal candidate brings the strategic, brand-first thinking of an agency copywriter coupled with a strong results-oriented approach. Requirements include a strong knowledge of healthy living; a solutions-focused creative streak; and an ability to thrive alongside your co-workers in a fast-paced environment with a high bar for excellence. (Should “co-workers” have that hyphen? Should we really have said “thrive” back there? If you can answer questions like these, please apply.)

A successful candidate will take ownership of messaging strategy and execution for a channel and/or project, and contribute to the efficiency of the Content, Acquisition, and Creative teams by adding new ideas and approaches to meet Thrive Market’s marketing objectives. Experience with a variety of marketing touchpoints is essential, as is an ability to distill key messages down to their essence, no matter where those messages appear. Ultimately, the candidate for this role will help to develop standards, systems, and best practices by acting on marketing insights.

This role will report to the Senior Editor, Content Strategy & Promotions.

Core Responsibilities

  • Work with the Senior Editor, Content Strategy & Promotions to generate a strategic messaging approach for relevant channels/touchpoints
  • Own the copy creation process for a variety of marketing channels/touchpoints, primarily promotional email, paid social and digital, and branded response campaigns
  • Communicate the Thrive Market mission and value proposition in an impactful, authentic way that improves engagement and generates leads
  • Assist with short-form copy creation for other verticals as needed

Qualifications

  • 3-5 years meaningful experience at an ad agency or in-house creative team with a strong focus on digital marketing
  • Strong portfolio showing a variety of marketing executions with an emphasis on digital
  • Mastery of standard English spelling, grammar, and style
  • Excellent communication skills and ability to strike a balance between showing initiative and seeking input from others
  • Highly collaborative team player
  • Detail-obsessed with a high standard for professionalism
  • Bachelor’s degree in marketing, communications, journalism, or related field
  • BELONG TO A BETTER MARKET - BELONG TO A BETTER COMPANY!

THE PERKS

  • Comprehensive health benefits (medical, dental, vision, life and disability)
  • Dog-Friendly Office
  • On-site Yoga
  • 401k plan
  • Equity
  • Stocked kitchen. Lunch provided 5 days per week
  • Free Thrive Market membership and discount on private label products
We're a community of more than 500,000 members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!