CRM Manager - FFF Style

FabFitFun
Los Angeles, CA | Full-Time | Mid-Level

FabFitFun is looking for a CRM Manager to help develop, manage, and optimize our dedicated email campaigns for our initiative, FFF Style. This person will be working under our Senior Manager, CRM in our West Hollywood office location.

This will be a unique opportunity to oversee the entire CRM process (strategy & execution) for one of our growing programs within FabFitFun. The ideal candidate is highly organized, not afraid to get their hands dirty, but can also look at the big picture. Interest in fashion a plus! 

Day-to-Day, You Will:

  • Drive customer acquisition and retention for FabFitFun subsidiary, FFF Style
  • Develop email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
  • Build and oversee dedicated CRM calendar with promotional offers for FFF Style
  • Utilize segmentation tools to develop databases for lead generation and increase customer engagement and retention
  • Maintain and update all email performance reporting in real time
  • Analyze campaign performance and suggest improvements
  • Design and execute a A/B testing to understand and enhance marketing effectiveness
  • Work closely with cross departmental team members to ensure email assets fulfill channel objectives and deliver on brand look, tone, and feel
  • Write copy and proofread emails for clarity, grammar and spelling
  • Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
  • Discover new channels that FFF Style can market through 
  • Ensure compliance with CAN-SPAM regulations

What You'll Bring:

  • 4+ years experience working directly in email marketing (B2C/subscription based preferred)
  • Bachelor's degree in Journalism, Marketing, or Communications
  • Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
  • Familiarity developing and executing A/B tests and translating data into business and consumer insights
  • Experience working with Iterable or a comparable email marketing programs
  • Previous experience with automated drip campaigns
  • Strong copywriting/ copy editing skills with proficiency in AP Style
  • Incredibly organized with strong interpersonal and communication skills
  • Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment with tight deadlines 
  • PUSH/SMS and direct mail experience a plus!

What You'll Get:

  • Be a part of one of the fastest growing companies in the US that is revolutionizing e-Commerce
  • Amazing benefits including medical, dental, vision, FSA, and 401k
  • Flexible PTO
  • Free FabFitFun subscription and and quarterly credit in the Add-Ons store
  • Catered meals, kitchen stocked with great snacks and drinks