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An Interview With Brit Morin, Founder of Brit + Co. on Combining Her Love for DIY and Tech

After graduating from college in her home state of Texas, Brit Morin packed her bags and moved to California’s Silicon Valley to work for Apple and, later, Google. Her roles at both afforded Brit valuable perspective and strong examples of CEOs to look up to—not to mention a peek into the type of success that an entrepreneurial spirit can bring. Yet, long hours coupled with a desire for more creativity eventually led Brit to decide to leave her corporate job for the opportunity to pave her own way as an entrepreneur and CEO. 

Brit’s ah-ha moment came when she realized that she could combine her background in technology with her passion for DIY. Her website, Brit + Co, was born from this idea and now is a leading destination for makers and designers of all types. Brit + Co is both an e-commerce platform and an inspirational guide to help its users live more creatively, and in just three years, has reached more than 5 million monthly visitors.

Brit + Co’s success has become a testament to Brit’s own belief in “doing what you are passionate about,” and her site continues to grow and find new ways to inspire. So what’s next for this creative Contessa? Brit has developed e-classes, an annual conference and her first book, Homemakers, released this morning (read our review on Conversations here)! Today, Brit shares with us the story behind her starting point, her secrets to success and, ultimately, what to expect from Team Brit + Co in the years to come.

Her Starting Point

After receiving a business degree in your home state of Texas, you moved to Silicon Valley and immediately began working for Apple. How impressive! How did you land such a great gig?

I am part of the generation that grew up with tech—playing Oregon Trail in the computer lab, a cell phone at 13. So by the time I got to college, I was already pretty immersed in tech. As an undergrad, I worked remotely for companies in Silicon Valley, and leveraged that experience to get my foot in the door upon graduation. It helps to have demonstrated interest in whatever career path you hope to pursue—knowing what you want and not being afraid to take that leap and go for it!

What initially sparked your interest in the DIY arena? Were you always a crafty child?

I was pretty crafty growing up, but it was all self taught (I was especially proud of a purse I made from empty Capri Sun packets at 16). Like a lot of women, I lost some of that creative spark as an adult. Life as a young professional had left me without many hobbies, so I had to identify what brought me joy outside the office. It was actually through planning my wedding, and thanks to some time off after I left Google, that I was able to discover this passion for making and learning new things. This is what eventually led to the creation of Brit + Co—it started as, and continues to be, a place to help others find that same creative spark.

How did your experience working for Apple and Google influence your desire and ability to create your own company?

There are a lot of good things that come with working with amazing companies like Apple and Google. For one, the inspiring people you get to interact with on a daily basis, and the ability to think big—really big—about the future. I think it also helped to cultivate an entrepreneurial spirit and inadvertently helped prepare me to be a CEO. I had opportunities to work in a lot of departments, ranging from communications to product development to being a spokesperson, and these skills all translate to my day-to-day roles at Brit + Co.

You broke out on your own to launch Brit + Co when you were just 25. Some people are still in college at that age, and you were starting your own company! What led you to make such a bold decision? How did you come up with the idea for the site? 

It was a big leap of faith. I left Google with plans to start a health start-up, but quickly found my passion for making during my time off, and the idea for Brit + Co emerged. I felt there wasn’t anyone speaking to new innovations in technology and how they could be translated into living creativity, so Brit + Co became that place.

Her Big Break

In just over three years, Brit + Co has flourished and now reaches more than five million viewers each month. Did you ever think it would become such a success? What disappointments did you face along the way, and how did you bounce back from them? 

It has been incredible to watch Brit + Co grow, and the success we’ve seen is in huge thanks to a wonderfully supportive community of makers. But there have definitely been bumps along the way. Since I started Brit + Co, I’ve faced a lot of skepticism and criticism—not everyone is a fan or believes in what I’m doing. But I believe in doing what you are passionate about. Not everyone will be a fan, but as long as you stay true to what you’ve set out to achieve, it’s easier to let disparaging perspectives roll off your back.

With sites like Pinterest and Etsy popping up left and right, the emphasis on DIY seems to have rapidly grown in the past five years. How do you keep Brit + Co fresh and unique amid so many new options? 

Yes, DIY and the Maker Movement have really taken off! Brit + Co benefits from a hugely supportive and ever-growing community of people who are deeply curious and creative. They really make the site what it is—in fact, the “Co” in Brit + Co stands for community. Both the contributors to our content site—which features articles covering everything from tech to recipes to pop culture news—as well as the amazing Makers we feature on the retail side, are helping us bring our readers the freshest ideas, news and products out there. The Brit + Co team is dedicated to exploring their creativity—it’s practically impossible to not come up with fresh ideas on the regular. They’re always driving new ways to engage with our readers through new initiatives, projects and partnerships with brands like Scotch, Chex and Hallmark. 

In addition to its original content, Brit + Co offers a variety of DIY e-classes for just under $20, each one focused on a specific type of skill. How did you come up with the idea to create these classes, and what kinds of skills can customers expect to develop after taking them?

We’re passionate about helping adults explore their creativity, and learning new skills is a big part of that. E-classes seemed like a natural fit for our unique tech-savvy audience, who are used to accessing information with a click. It’s a great way to master skills or learn interesting techniques you can use in day-to-day life, like photography for bloggers, calligraphy, cake decorating or LED electronics 101.

Yes, DIY and the Maker Movement have really taken off! Brit + Co benefits from a hugely supportive and ever-growing community of people who are deeply curious and creative. They really make the site what it is—in fact, the “Co” in Brit + Co stands for community. Both the contributors to our content site—which features articles covering everything from tech to recipes to pop culture news—as well as the amazing Makers we feature on the retail side, are helping us bring our readers the freshest ideas, news and products out there. The Brit + Co team is dedicated to exploring their creativity—it’s practically impossible to not come up with fresh ideas on the regular. They’re always driving new ways to engage with our readers through new initiatives, projects and partnerships with brands like Scotch, Chex and Hallmark.

Her Perspective

Your first book, Homemakers, hits shelves today. Congratulations! What inspired you to write this type of book? Why now? Was it something you’d always planned to do?

Writing a book was actually not something I thought I’d ever do, but I’m glad I did! Brit + Co is always celebrating creativity by balancing the digital and the analog, but it felt like there was no great resource for the modern homemaker. I hope the book can be a guide for creative living, both in and out of the home. It was written to serve people like me, who grew up on the Internet and may have missed out on some skills and technology that help bolster creativity in everyday life. It also explores what homemaking looks like today, and what it will look like down the road, as tech continues to evolve and integrate itself into our homes and lives.

In 2011, when you’d just launched Brit + Co, the Los Angeles Times dubbed you “Silicon Valley’s version of Martha Stewart.” Do you see that as a fitting title? Who is an inspiration for you?

That comparison is flattering, of course, because Martha has succeeded in building a very successful empire. More and more though, we’re seeing many makers and DIYers create and build, and they’re sharing their creativity with the world through such diverse platforms. I draw inspiration from that community. Worth noting, too, that the average Brit + Co reader is a busy millennial, looking to find savvy ways to simplify their lives through creative hacks, rather than looking to create the perfect 8-course meal for an elaborate dinner party. Homemaking for our generation looks a little different, so the teachers and resources should look a little different, too.

Let’s celebrate a few of your biggest moments. What were some of the features that you were most proud to publish on Brit + Co? 

There have been some huge milestones along the way, for sure! As the business continues to grow, more exciting things keep popping up for our team, like the book release, and our annual conference, Re:Make.

And finally, what do you wake up looking forward to? What’s next for your career?

Right now, what I wake up looking forward to is the ever-exciting world of being a new mom! Of course, Brit + Co has some pretty cool things in the hopper, too, like brand partnerships with Lays and Pinterest (can we mention?) and some other new initiatives to help inspire creativity (click here for more on that front). As always, we’re digging into new, emerging technologies and techniques and figuring out the coolest ways to share them with our readers through projects and products.


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