Sarah Kaufman

Sarah Kaufman

Head of Content and Brand, Betterment
  • Industry Insight

About Me

Sarah Kaufman leads content strategy and brand at Betterment, a New York-based automated investment service. At Betterment, Sarah is responsible for thinking through how to speak to customers using all types of content, including editorial articles, videos, white papers, and interactive tools. Sarah has been a regular contributor to Yahoo! Finance, Huffington Post, Esquire, Good Housekeeping, Redbook, Woman’s Day, and The Motley Fool. She has a master's degree in journalism from New York University and a bachelor's degree in English writing, political science, and studio arts from the University of Pittsburgh.

Get to Know Me

Current Position
Head of Content and Brand, Betterment
Master's in Journalism - New York University
Bachelor of Arts - University of Pittsburgh