How I Landed an Interview Using Social Media
Job Search

How I Landed an Interview Using Social Media

by Laura Bauman
April 28, 2016

FORMAL JOB SEARCHES? THE WORST. SPENDING YOUR DAYS ON SOCIAL MEDIA? KIND OF FUN. WE'LL TAKE THE LATTER PLEASE.

If you’ve already started the job search, you know how much it sucks. If you haven’t, I hate to burst your bubble but...it sucks. Luckily, social media can make your search a little more convenient. With the right presence and enough effort, social media could help you land a job.

1. SPRING CLEAN YOUR DIGITAL CLOSET

You always hear about the need to clean up your Facebook profile, right? But when was the last time you updated your Twitter and LinkedIn? If you can't remember, bad move.

Spend time adding experience, courses, and skills to your LinkedIn profile, and create a professional Twitter account to discuss industry news and join relevant conversations. 

Also, search your name in Google. What comes up? You may have forgotten about an old profile or friend’s page that has a photo you’re now ashamed of—get that deleted, stat. 

2. MOUTH OFF (BUT, YOU KNOW, KEEP IT CLEVER)

A professional Twitter is actually an ideal networking opportunity. Establish yourself as a young professional in your industry by following insiders, posting and retweeting relevant content, and joining your industry’s conversations. 

By the way, hashtags are more than an afterthought—they’re a conversation source and the way into your favorite company. {click to tweet} Research ones used by your industry to carve a place for yourself in the community. It really works. I join #BufferChat weekly, a Twitter chat hosted by the social media management tool Buffer, where participants respond to the Buffer team's questions and other chatters using the hashtag. Participating means I've met people (virtually) in my field, some of whom I'm able to ask for job recommendations.

 It's a wild, digital world out there. Embrace it. 

3. EMBRACE YOUR INNER STALKER

Interested in applying for a company? Follow them on everything you possibly can. Guaranteed your interviewer is going to ask you about the company, and guaranteed you're going to look impressive when you're caught up on their latest updates and can compliment them on the Facebook campaign that just went viral. In on interview, my interviewer specifically asked about a pop-up store they were opening, and I wouldn’t have known about it without having done a ton of research on social media. They had just done a huge push on Facebook regarding the pop-up, and I was able to take the question in stride. 

4. BEAT THE APPLICANT CROWDS

Another option is to follow company job pages, recruiters, & speciality job posting sites on Twitter and Instagram. Many companies frequently tweet links to job applications which makes for convenient ways to find jobs (shout out to convenience). Then there's fashion-industry darling, Everlane, who posts interview opportunities on Snapchat and Instagram. It's a wild, digital world out there. Embrace it. {click to tweet}

5. AND THEN YOU'LL NEED TO ACTUALLY APPLY

So you’ve updated your social presence, established yourself as an industry professional, and have all of the necessary information about your dream company. Now it’s time to apply. 

Social media may be the last place you think of when applying for a job, but...you're wrong (again). LinkedIn's Jobs section is as useful as any job listing site, but it takes the interests and job titles listed on your profile into account to help you hone your search. 

One thing to keep in mind with LinkedIn job applications: as great as social media is for job searching, don’t actually apply on LinkedIn. If you find a job you’re interested in, go to the company website and apply there. Though the LinkedIn application is much more convenient (and who are we kidding, the job search needs convenience), your application is likely to get lost. When I was doing my job search last fall, I didn’t get one response from an application I sent through LinkedIn, but got a much higher response rate from those I applied to on the website directly.

6. LET THEM SEE YOU'RE LOOKING

When you have an eye on a particular company or position, look at the LinkedIn profiles of the company recruiter (or your possible manager for the position you’re applying for). As long as you're using the default privacy setting, when you view someone’s profile, they get a notification saying you viewed it (you can toggle this feature on and off as needed in your profile settings). That sounds terrifying but hear me out: when they see a familiar name come up in an application, they’re more likely to stop and take a closer look at your application.

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The job search is a pain but social media can alleviate that by making life a little more convenient. What are your favorite social media job hunt tips? Let us know in the comments below!