We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For A: Senior YouTube Ads Specialist (Media Buyer) who will be responsible for leading company YouTube media buying process from A to Z. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, scaling budgets while maintaining targeted KPI’s.
Location: Remote
Location: Remote
What You’ll Be Doing:
- Develop, execute, and manage YouTube ad campaigns, maintaining a keen focus on optimizing spend for sales growth while achieving strict ROI targets.
- Routinely analyze campaign results and make agile adjustments to ensure continual alignment with our SCALE objectives.
Advanced Analytics and Forecasting
- Conduct deep-dive analyses of both our and competitors' offer performances to identify new optimization opportunities.
- Prepare, update, and maintain monthly/quarterly forecasts to track progress towards annual targets.
Creative Direction and Testing
- Drive the creation of innovative and high-converting ad creatives, collaborating with the creative departments.
- Build and execute a rigorous testing schedule for ad creatives and targeting strategies to enhance campaign effectiveness.
Collaboration and Mentoring
- Conduct YouTube media buying training and experience sharing calls within the team.
- Regularly liaise with Offer Managers & creative team to improve cooperation and campaign outcomes.
- Lead innovation and improvement of GH team systems and advertiser campaign and launch flows for YouTube ads.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.
- Openness and ability to learn new concepts and systems quickly.
- Proficient at managing multiple projects and able to organize, prioritize and structure workload.
- Strong interpersonal, verbal and written skills.
- Self-motivated and a team player.
- Passion for the digital media space in health and wellness, personal development, and everything in between preferred.
- Proficiency in spreadsheets (Microsoft Excel and Google Docs).
- 5 years YouTube Ads campaign management experience
- 3 years of experience with Google Ads platform, bidding and targeting, keywords and audience research, and creative testing.
- Experience directly managing daily budget of a minimum of $20k per day with YouTube ads.
- Experience with leading team to craft compelling ad angles.
- Experience in Direct-To-Consumer Marketing
Golden Perks & Benefits:
- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date.
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
- Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
- Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.
- Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
To read more about our Perks & Benefits, click here.
The anticipated salary range for this position is $86,400-$115,200, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
*The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity.*
The anticipated salary range for this position is $86,400-$115,200, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
*The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity.*
